FOR NEXT GEN FOUNDERS AND CREATIVE LEADERS
WE BLEND THE INTELLIGENCE OF FUTURE THINKING AND HUMAN CREATIVE POTENTIAL to BRING RESILIENCE TO BRANDS and LEADERS TO SHAPE CULTURE and SCALE IMPACT
Oz has 25 years of experience serving the world’s leading brands and creative leaders with strategic advisory on brand, growth innovation, trends, foresight and the investment landscape turning complex ideas into powerful future first brands that resonate with audiences and attract investors.
She is a transformational coach, cultural futurist, brand and business strategist, bringing imagination and human potential to life that powers the creativity for brand growth and competitive advantage.
Her previous role was Head of Strategic Services at The Future Laboratory where she led foresight and consumer insight research for innovation and brand experience for leading global brands like L’Oreal, Google, Facebook, Diageo, Lacoste, Westfield, Speedo.
Her first business was an award winning brand design consultancy building global brands across emerging markets based in Istanbul and Amsterdam, which grew to 7 digits.
She also acts as the founding advisory Member of Female Founders Rise, a community supporting the growth of 8.000 female founders.
Free Diagnostic. Benchmark where you are and whether you need to rebrand
A brand health evaluation score card to see how healthy your brand is and whether you need a brand evolution or rebrand.
For any brand owner or manager thinking about whether to update, revise or rebrand.
FREE. Just sign up and we will email it to you. Those who send back their completed checklists will automatically be entered into a competition for a complimentary 1:1 Coaching call with Oz.
1:1 Business Mentoring, access to C-Suite brand strategy course and effective leadership communications training
It’s designed to meet you where you are at with 1:1 mentoring, coaching, foresight and strategic advisory designed to help you breakthrough your limiting beliefs, strategic blind spots and deliver consistently.
All early/mid stage start ups founders pre or post investment.
£250/month + VAT – This is a minimum 12 month subscription.
VIP 1:1 Conscious Accelerator with Oz working on your brand strategy through a ‘done with you’ package.
Accelerate to place of freedom and clarity with Oz with a 1:1 Strategic sprint
This covers mapping your future, the value opportunity assessment for your brand, product, and key strategic principles for growth across your product strategy, brand experience and communications.
We connect the dots across your business to create on compelling brand that has confidence to shape culture by being future first.
This is a done with you package where Oz brings foresight intelligence on your market and audience and works with you across 2 half-day workshops to shape up your vision, roadmap your business and define your brand character and DNA.We focus on what your priorities are at the time.
Outputs include in-depth foresight of key future influences and strategic opportunities for brand and innovation. A brand strategy pack covering brand concept, innovation, communications messaging and content pillars.
Early stage growth and scale up brands pre/post investment who are disrupting their industry and need to know what lies ahead, and apply global brand growth practices in order to gain cut-through, resilience, greater profit and sustained growth. This can be applied for personal and product brand.
Prices vary from £3.000 to £5.500k + VAT – upon enquiry
1:1 ‘Done for you’ advisory service on brand, innovation and communication strategy.
1:1 strategic ‘done for you’ strategic advisory service on brand (Vision, mission, positioning, purpose, brand values, brand personality, tone of voice and manifesto), consumer insight, future foresight, innovation, product, service and experience, communications marketing and thought leadership content.
Scale ups and corporate leaders looking for solutions across brand, product, innovation, communications
Consultancy day rates apply.
Transformational coaching for confidence and resilience.
Private 1:1 Transformational Leadership and Strategic Coaching. –
My approach takes a inside out approach, we work on dispelling the expired beliefs and stories that are holding you back in your leadership so that you transform your mindsets, unlock your greatest creative potential and confidence for results and resilience.
I integrate quantum physics, positive psychology and transformational leadership to enable you to lead with grounded intentionality, integrity and insight.
Female leaders and founders looking to step up into greater influence, leadership and accountability to lead with clear direction and action towards their dreams. This can be in their careers or entrepreneurship journey.
Upon enquiry
As founders and LEADERS we know it gets loNELy. You have questions that need expert answers to help you build a successful business and attract investors
We deliver strategic clarity and leadership transformation needed for you to lead with vision and build with confidence
Where ever you are on your journey and in the world we have you covered across:
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Brand Ideas sit at the heart of emotional connection with yoru audience. We create concepts, connect the dots to give you clarity, consistency and creativity to build bold brands that beat the bias with investors and stand to shape culture
We partner with LSN GLobal Trend Intelligence to give you foresight into the future so your brand experience is powered by foresight into the changing world in which we live and values that shape it.
We develop winning pitch strategies and decks for you to capture the hearts, minds and pockets of investors
We hold you accountable to execution and guide you every step of the way – answering all your questions across all areas of your business with speed, clarity and knowledge helping you make right decisions and grow fast.
Mindset is everything in business. We power your inner confidence and voice to create influence, stay on course and bring your secret sauce authentically across all you do. Our clients transform in belief and achieve beyond their epectations.
Not quite ready to invest in yourself? Sign-up Free
Monthly access to our growing number of expert tips, training sessions, free masterclass.
To create a powerful Lyfta Brand Narrative and Experience to support Global Expansion for a pioneering platform bring greater empathy, connection and learning in the classroom
Sales were not delivering on targets and investors were asking questions.
Future funding rounds were being called into question yet the vision and objectives were to move into global expansion.
Sales teams were missing a clear ‘differentiating’ mother story and marketing was lacking the brand strategy needed to define and amplify the right messages.
It was clear that the brand lacked the confidence to speak clearly about what made it unique and how that message needed to be adapted for each ‘user/buyer’ profile.
It was trying to be all things to all people and had fallen into the sea of sameness within the academic world of education.
We needed a clearly communicated value proposition and ‘mother story’ aligned across all touchpoints that resonated with School heads, trust leaders, teachers in private and public education as well as end user student audiences.
Following multiple In-depth stakeholder interviews, foresight analysis into the future of education, content and youth consumer landscape we workshopped key strategic principles to drive innovation at Lyfta.
Upon which we ideated across product, brand experience, marketing while exploring value proposition territories for the brand mother story.
In order to set the brand apart and excite the teachers we decided to underline the alignment of our benefits with the goals of the UN. The result was the brand idea ‘stories that connect us’ was born – where every learner feels a deep sense of connection, understanding, and belonging to a global community, and feels that they have agency to create a brighter future.
The mission: to bring ‘Learning from life’ into the classroom through cinematic experiences created by oscar award winning film makers broke the mould of traditional education and brough the essence of filmmaking back into center stage.
Increase in sales and global expansion, exceeding investor sales targets.
All young people deserve to fulfil their potential. Yet 81% of young people today are not confident about their financial future.
They don’t think they’ll ever be financially secure. And 57% of 12–17-year-olds don’t feel confident about managing their money.
Supporting Arthur London, we wanted to change this.
There is a disconnect between how banks and young people view financial capability, through a curriculum-led lens. Our audience, and our sector, had relegated the topic of money to an academic, rational mathematical subject, when in fact it belongs to the field of psychology and emotion.
The solution was to create a youth financial coaching programme that put money beliefs and mindsets at its core, rather than money behaviours: NatWest Thrive (in partnership with Marcus Rashford). Give the UK’s young people ways of thinking about money within the context of a plan or vision for their life; set goals for the future; identify their strengths and promote self-confidence. We had our insight, our celebrity champion, and the ambition to make a difference.
Our opportunity was to create an entirely new approach, based on four key principles:
· Money as an enabler:
· Co-created and role model delivered.
· Connect to passions and role models:
· Meet young people where they are at:
· Connect to passions and role models:
To really support young people build their confidence and capability around money, we first had to inspire them and help them see money in terms of mindset rather than management.
The result was NatWest Thrive – an entirely new approach for how a bank engages young people to help them feel more confident about money and their futures. It goes beyond the classroom to meet young people where they are, using trusted role models, engaging activities and a mindset-led approach to address emotional blockers to confidence.
Rather than treating money as a rational, academic subject, it helps young people to dream big, find their team and develop a growth mindset. We co-created with the National Youth Agency, TikTok, Beano Studios and Marcus Rashford to make sure we were relevant, relatable and reaching young people in their world.
Drove increased confidence and mental wellbeing around money and the future:
The global workforce was evolving rapidly, with remote work, technological advancements, and changing expectations creating new challenges for organizations. Traditional models of collaboration were no longer enough to maintain an effective network.
Neol wanted to be a new hub built for organizations, companies and public entities alike, looking to unlock the full potential of their networks. Through the transformative power of collaboration, passionate individuals and organizations are able to come together to share expertise, solve challenges, and drive meaningful outcomes. From sourcing talent to driving innovation projects and fostering strategic collaborations, Neol wanted to simplify the process of building diverse, high-performing teams by leveraging AI and a curated global talent pool. The task was to tell the story.
To develop a clear, and compelling Brand USP, Narrative, which is the competitive, relevant and differentiating place the brand will occupy in its defined market.
Following 12 in-depth interviews with senior investors, shareholders and clients, foresight analysis and multiple team workshops we developed a brand concept, brand name, brand pillars, values, vision and mission, brand design strategy, identity design system. Presenting to board members for approval.
A brand strategy that supported the team raise $5.2m in seed funding — its first external capital — to build out a Web3-enabled learning and talent platform.
The round was co-led by kyu Collective, a network of creative companies backed by Japan’s second-largest ad agency, and Global Ventures, a VC firm most active in the Middle East and Africa.. Other investors participating: Tony Xu, CEO of DoorDash, LearnStart, F J Labs, Paribu Ventures.
Appointed founding advisory member alongside names like Tim Brown, chair of Ideo.
DNA Nutrition Brand portfolio of products had grown fast but was struggling to raise funding and enter the high street retailers. The brand portfolio and hierarchy of messaging across parent brand and product brand was causing confusion leading to dilution. The portfolio of products across male and female testosterone health had grown fast however it lacked a single overarching brand presence.
A brand strategy 2 day accelerator allowed us to map out the future opportunities across the beauty, wellbeing and health industries, and conduct an assessment and evaluation of DNA Nutrition’s performance against these future spaces and what needed to be further developed across product, brand, pack and communications to deliver a more consistent, clear and compelling – and consolidated message to consumers.
Audience needs and segmentation was mapped out, brand portfolio strategy for parent and sub-brands defined and brand value propositions for each sub-brand revised.
To clarify a compelling, clear and distinctive value proposition for the consultancy in order to drive expansion in the UAL region while expanding for the first time into Europe with the launch of Amsterdam office. The story of ‘community powered’ was not being told consistently and clear enough across the team and did not sit at the heart of brand culture nor act as central tennant to product offering strategy.
After conducting a thorough brand audit of all collateral, 22 stakeholder and community member interviews, foresight analysis into Macro and micro trends, team strategy workshops and open town halls a brand and product strategy was finalised. What resulted was a clear narrative and alignment on ATÖLYEʼs “Mother Storyˮ focusing on “community-powered transformationˮ, and its link to regenerative world was definenew set of brand values to drive the behaviour change across all the teams to unite behind the brand promise.
A guiding framework which would guide ATÖLYE members to express/communicate ATÖLYEʼs Mother Story across various touchpoints
A clear set of audience segmentation profiles and benefits for each audience and ‘sales value propositions’ for new business teams.
A 3 year communications roadmap for how ATÖLYE will be known for community-powered was designed to anchor the new brand value proposition in clear messaging and brand experience activation
Successful launch of Amsterdam office and further expansion into Saudi Arabia, as well as more effective and efficient delivery of consultancy services across all regions.
Our client a representative of the world’s leading super yacht brands in Europe was looking for innovation and global expansion. The vision was for the brand to disrupt the market in order to expansion globally and become a distributor of the world’s leading superyacht brands.
An in-depth brand audit into current competition, analysis into the changing future landscape of luxury consumption and driving motivations, needs, wants and desires of current and emerging superyacht customers was carried out. This was followed by interviews with journalists and high-net worth superyacht clients and founders of super yacht brand partners.
We then carried out brand innovation workshops with the team to identify a new market positioning and white space for innovation.
An emerging ‘young, less conspicuous, more conscious’ consumer was identified that had a deeper sense of respect for the sea, and a more ‘elemental, primal relationship’ with water.
The brand needed to demonstrate greater respect for the sea, understanding of sailing and it’s impact on nature.
The glaring unanswered environmental issue of the super mega yacht industry needed to be taken on board. It was decided that further research, innovation and collaborations across the industry was needed to lead the way in thought leadership and innovation.
A ‘purpose led’ brand story, principles for service innovation and industry wide thought leadership strategic pillars were recommended.
A PR led thought-leadership strategy was brought to life with key articles from how open sourcing and community can play a key role in building a sustainable yachting industry, to how seasonality and other industry dynamics is affecting the green credentials of the industry.
The group has now been appointed to represent one of the worlds’ leading superyacht brands and is in negotiations on multiple industry wide innovation projects.
When only 2% of fundraising is awarded to women-owned businesses, something is wrong. We are helping to change the landscape by arming female founders with more global brand and innovation intelligence, resilience and agility.
Mindset is everything. Courage precedes Confidence.
This is why we have launched a white paper and research report on Imposter Syndrome and running free work sessions each month to help you beat your imposter syndrome.
Download our ‘Creativity in Crisis – The Cost of Imposter Syndrome and the inner critic Report’ below and learn more about our workshops.
Looking to beat imposter syndrome in your culture, contact for us for our latest student, managerial and leadership keynotes and workshops that flip the lid open on imposter syndrome
Oz talks to the founder of Atolye off the back of Resilient’s recent work on the brand proposition ‘Community Powered Transformation’. An in-depth conversation on how community will be powering sustainable and regenerative futures for business and society.
Download our recent white paper on the impact pf Imposter Syndrome on current Creativity and Tomorrow’s Leadership
Looking to beat imposter syndrome in your culture, contact for us for our latest student, managerial and leadership keynotes and workshops that flip the lid open on imposter syndrome
Oz speaks to Mothersmeeting meet up at Soho house on to drive investment and financial independence as a female founder
‘Best workshop I have ever attended’. Oz launches ‘Scale beyond Imposter Syndrome’ workshop at Female Founders Growth Summit in Scotland
The Resilient’s recent strategic work on the future of community-powered transformation was captured in a recent article.
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Free Diagnostic. Benchmark where you are and whether you need to rebrand
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Self Love and Resilience Workshop.
A 2 hour workshop to take you closer to unlocking your true potential by teaching ways in which to skillfully manage life’s twists and turns, ups and downs by remaining strong mentally and emotionally, agile and optimistic. REGISTER YOUR EARLY INTEREST BELOW.