We shape, empower, brand
..the next generation founders of tomorrow.
The Resilient brings together the essentials founders need most — mentoring, brand building, future analysis, culture value, and investor insight — into a single, subscription-based platform.
FOUNDERS AND LEADER STORIES
LYFTA
Pionnering plaform for beloging EdTech
Challenge
To create a powerful Lyfta Brand Narrative and Experience to support Global Expansion for a pioneering platform bring greater empathy, connection and learning in the classroom
Sales were not delivering on targets and investors were asking questions.
Future funding rounds were being called into question yet the vision and objectives were to move into global expansion.
Sales teams were missing a clear ‘differentiating’ mother story and marketing was lacking the brand strategy needed to define and amplify the right messages.
Solution
It was clear that the brand lacked the confidence to speak clearly about what made it unique and how that message needed to be adapted for each ‘user/buyer’ profile.
It was trying to be all things to all people and had fallen into the sea of sameness within the academic world of education.
We needed a clearly communicated value proposition and ‘mother story’ aligned across all touchpoints that resonated with School heads, trust leaders, teachers in private and public education as well as end user student audiences.
Following multiple In-depth stakeholder interviews, foresight analysis into the future of education, content and youth consumer landscape we workshopped key strategic principles to drive innovation at Lyfta.
Upon which we ideated across product, brand experience, marketing while exploring value proposition territories for the brand mother story.
Result
In order to set the brand apart and excite the teachers we decided to underline the alignment of our benefits with the goals of the UN. The result was the brand idea ‘stories that connect us’ was born – where every learner feels a deep sense of connection, understanding, and belonging to a global community, and feels that they have agency to create a brighter future.
The mission: to bring ‘Learning from life’ into the classroom through cinematic experiences created by oscar award winning film makers broke the mould of traditional education and brough the essence of filmmaking back into center stage.
Increase in sales and global expansion, exceeding investor sales targets.
NATWEST - MARCUS RASHFORD
Youth Financial Futures - Banking
Challenge
All young people deserve to fulfil their potential. Yet 81% of young people today are not confident about their financial future.
They don’t think they’ll ever be financially secure. And 57% of 12–17-year-olds don’t feel confident about managing their money.
Supporting Arthur London, we wanted to change this.
Solution
There is a disconnect between how banks and young people view financial capability, through a curriculum-led lens. Our audience, and our sector, had relegated the topic of money to an academic, rational mathematical subject, when in fact it belongs to the field of psychology and emotion.
The solution was to create a youth financial coaching programme that put money beliefs and mindsets at its core, rather than money behaviours: NatWest Thrive (in partnership with Marcus Rashford). Give the UK’s young people ways of thinking about money within the context of a plan or vision for their life; set goals for the future; identify their strengths and promote self-confidence. We had our insight, our celebrity champion, and the ambition to make a difference.
Our opportunity was to create an entirely new approach, based on four key principles:
· Money as an enabler:
· Co-created and role model delivered.
· Connect to passions and role models:
· Meet young people where they are at:
· Connect to passions and role models:
Result
To really support young people build their confidence and capability around money, we first had to inspire them and help them see money in terms of mindset rather than management.
The result was NatWest Thrive – an entirely new approach for how a bank engages young people to help them feel more confident about money and their futures. It goes beyond the classroom to meet young people where they are, using trusted role models, engaging activities and a mindset-led approach to address emotional blockers to confidence.
Rather than treating money as a rational, academic subject, it helps young people to dream big, find their team and develop a growth mindset. We co-created with the National Youth Agency, TikTok, Beano Studios and Marcus Rashford to make sure we were relevant, relatable and reaching young people in their world.
Drove increased confidence and mental wellbeing around money and the future:
- 73% increased their overall levels of confidence
- 98% felt more confident around money specifically
- 63% felt more in control of their future
- 83% improved their mental wellbeing score (16% went from below to above national average levels)
NEOL
Future of Talent and Creative Community
Challenge
The global workforce was evolving rapidly, with remote work, technological advancements, and changing expectations creating new challenges for organizations. Traditional models of collaboration were no longer enough to maintain an effective network.
Solution
Neol wanted to be a new hub built for organizations, companies and public entities alike, looking to unlock the full potential of their networks. Through the transformative power of collaboration, passionate individuals and organizations are able to come together to share expertise, solve challenges, and drive meaningful outcomes. From sourcing talent to driving innovation projects and fostering strategic collaborations, Neol wanted to simplify the process of building diverse, high-performing teams by leveraging AI and a curated global talent pool. The task was to tell the story.
To develop a clear, and compelling Brand USP, Narrative, which is the competitive, relevant and differentiating place the brand will occupy in its defined market.
Following 12 in-depth interviews with senior investors, shareholders and clients, foresight analysis and multiple team workshops we developed a brand concept, brand name, brand pillars, values, vision and mission, brand design strategy, identity design system. Presenting to board members for approval.
Result
A brand strategy that supported the team raise $5.2m in seed funding — its first external capital — to build out a Web3-enabled learning and talent platform.
The round was co-led by kyu Collective, a network of creative companies backed by Japan’s second-largest ad agency, and Global Ventures, a VC firm most active in the Middle East and Africa.. Other investors participating: Tony Xu, CEO of DoorDash, LearnStart, F J Labs, Paribu Ventures.
Appointed founding advisory member alongside names like Tim Brown, chair of Ideo.
DNA NUTRITION
Disrupting the Male Testosterone Market
Challenge
DNA Nutrition Brand portfolio of products had grown fast but was struggling to raise funding and enter the high street retailers. The brand portfolio and hierarchy of messaging across parent brand and product brand was causing confusion leading to dilution. The portfolio of products across male and female testosterone health had grown fast however it lacked a single overarching brand presence.
Solution
A brand strategy 2 day accelerator allowed us to map out the future opportunities across the beauty, wellbeing and health industries, and conduct an assessment and evaluation of DNA Nutrition’s performance against these future spaces and what needed to be further developed across product, brand, pack and communications to deliver a more consistent, clear and compelling – and consolidated message to consumers.
Audience needs and segmentation was mapped out, brand portfolio strategy for parent and sub-brands defined and brand value propositions for each sub-brand revised.
Result
- A consolidated portfolio of products,
- Refined formula for increased effectiveness and profitability,
- A distribution deal in Boots that established a whole new category of Men’s nutrition within Boots with DNA nutrition being the catalyst to spearhead this new categorisation.
- Distribution deal in the Middle East was secured.
ATOLYE DESIGN AND INNOVATION
Community Powered Transformation
Challenge
To clarify a compelling, clear and distinctive value proposition for the consultancy in order to drive expansion in the UAL region while expanding for the first time into Europe with the launch of Amsterdam office. The story of ‘community powered’ was not being told consistently and clear enough across the team and did not sit at the heart of brand culture nor act as central tennant to product offering strategy.
Solution
After conducting a thorough brand audit of all collateral, 22 stakeholder and community member interviews, foresight analysis into Macro and micro trends, team strategy workshops and open town halls a brand and product strategy was finalised. What resulted was a clear narrative and alignment on ATÖLYEʼs “Mother Storyˮ focusing on “community-powered transformationˮ, and its link to regenerative world was definenew set of brand values to drive the behaviour change across all the teams to unite behind the brand promise.
A guiding framework which would guide ATÖLYE members to express/communicate ATÖLYEʼs Mother Story across various touchpoints
A clear set of audience segmentation profiles and benefits for each audience and ‘sales value propositions’ for new business teams.
A 3 year communications roadmap for how ATÖLYE will be known for community-powered was designed to anchor the new brand value proposition in clear messaging and brand experience activation
Result
Successful launch of Amsterdam office and further expansion into Saudi Arabia, as well as more effective and efficient delivery of consultancy services across all regions.
Leading Superyacht Broker
Changing the future of the Superyacht Industry
Challenge
Our client a representative of the world’s leading super yacht brands in Europe was looking for innovation and global expansion. The vision was for the brand to disrupt the market in order to expand globally and become a distributor of the world’s leading superyacht brands.
Solution
An in-depth brand audit into current competition, analysis into the changing future landscape of luxury consumption and driving motivations, needs, wants and desires of current and emerging superyacht customers was carried out. This was followed by interviews with journalists and high-net worth superyacht clients and founders of super yacht brand partners.
We then carried out brand innovation workshops with the team to identify a new market positioning and white space for innovation.
An emerging consumer was identified.
The brand needed to demonstrate greater respect for the sea, understanding of sailing and it’s impact on nature.
The glaring unanswered environmental issue of the super mega yacht industry needed to be taken on board. Further research, innovation and collaborations across the industry was spearheaded to lead thought leadership and innovation.
Result
A ‘purpose led’ brand story, principles for service innovation and industry wide thought leadership strategic pillars were recommended.
A PR led thought-leadership strategy was brought to life with key articles from how open sourcing and community can play a key role in building a sustainable yachting industry, to how seasonality and other industry dynamics is affecting the green credentials of the industry.
The group has now been appointed to represent one of the worlds’ leading superyacht brands and is in negotiations on multiple industry wide innovation projects.
WHY IS THIS NEEDED?
As founders and LEADERS we know it gets loNELy. You have questions that need expert answers to help you build a successful business and attract investors
We deliver strategic clarity and leadership transformation needed for you to lead with vision and build with confidence
Where ever you are on your journey and in the world we have you covered across:
Branding
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Brand Ideas sit at the heart of emotional connection with yoru audience. We create concepts, connect the dots to give you clarity, consistency and creativity to build bold brands that beat the bias with investors and stand to shape culture
Future Foresight
We partner with LSN GLobal Trend Intelligence to give you foresight into the future so your brand experience is powered by foresight into the changing world in which we live and values that shape it.
Investor Pitch Deck
We develop winning pitch strategies and decks for you to capture the hearts, minds and pockets of investors
Business Mentoring
We hold you accountable to execution and guide you every step of the way – answering all your questions across all areas of your business with speed, clarity and knowledge helping you make right decisions and grow fast.
Mindset Coaching
Mindset is everything in business. We power your inner confidence and voice to create influence, stay on course and bring your secret sauce authentically across all you do. Our clients transform in belief and achieve beyond their epectations.
THE C-SUITE CLUB
1:1 Integrated Business, Brand Mentoring and Mindset Coaching for start-up and solopreneurs
What is it?
Our C-Suite club helps visionary founders match their business maturity with their brilliance, something they need time and support to create. You don’t need rounds of investment and employees to gain this experience. C-suite fast tracks that.
It’s designed to provide 1:1 mentoring, coaching, strategic foresight support you need to help you breakthrough your limiting beliefs, strategic blind spots to deliver consistent growth through effective brand, product, business model and innovation solutions.
- Access to 12 mentoring and coaching sessions 1:1 with Ozlem to use across the year.
- Mindset Coaching to power your confidence inline with your resources and potential by transforming limiting beliefs.
- Brand and Business Mentoring to set your vision, strategy and plan – while keeping you accountable and on track to deliver.
- Brand Breakthrough workbook – a step-by-step guide to creating a winning brand that cuts-through the noise.
- Communication style audit and development areas for enhancing communication skills as a leader and CEO.
- Invitations to community expert events, work sessions throughout the year.
Who is it for?
All early stage start ups founders pre or post investment looking for accountability, strategic clarity and support.
How much does it cost?
£250/month + VAT – This is a minimum 12 month subscription.
BRAND FITNESS EVALUATION
Free Diagnostic. Benchmark where you are and whether you need to rebrand
What is it?
A brand health evaluation score card to see how healthy your brand is and whether you need a brand evolution or rebrand.
Who is it for?
For any brand owner or manager thinking about whether to update, revise or rebrand.
How much does it cost?
FREE. Just sign up and we will email it to you. Those who send back their completed checklists will automatically be entered into a competition for a complimentary 1:1 Coaching call with Oz.
THE VIP ACCELERATOR
VIP 1:1 Strategic Accelerator for conscious entrepreneurs looking to grow revenue, increase profit, raise funding or expand globally
What is it?
This is a done with you package where we work with you across 2 half-day workshops to work on your priority areas for your brand and shape up the roadmap for your business.
This is world-class brand advisory designed as two 1:1 masterclasses for accelerated results and impact.
FIRSTLY, we identify the key future cultural changes/trends and emerging consumer needs/values that will affect your business, audit your brand and competitive landscape to identify key opportunities for growth, expansion and differentiation.
SECONDLY we work across your product / service strategy, positioning, value proposition, brand character, DNA and messaging/story, brand communication, marketing tactics.
We focus on YOUR goals – whether it is to expand distribution, build partnerships, launch a website, expand globally, attract investment or exit your business – we make sure your brand equity serves your commercial goals.
OUTPUTS include in-depth foresight of key future influences and strategic opportunities for brand and innovation, followed by a finalised brand strategy, story, messaging and brand experience activation roadmap.
Who is it for?
Mid stage growth and scale up brands pre/post investment who are disrupting their industry and want to build a stronger, more creative brand, innovative products and services, business models and have game plan to better engage audiences and attract investors.
How much does it cost?
£5.500k + VAT – upon enquiry and qualification.
Brand + Business
Growth Advisory
1:1 ‘Done for you’ advisory service on brand and business strategy for growth and investment.
What is it?
1:1 strategic ‘done for you’ strategic advisory service on brand (Vision, mission, positioning, purpose, brand values, brand personality, tone of voice and manifesto), consumer insight, future foresight, innovation, product, service and experience, communications marketing and thought leadership content.
Who is it for?
Scale ups and corporate leaders looking for solutions across brand, product, innovation, communications
How much does it cost?
Consultancy day rates apply and monthly retainers apply.
1:1 COACHING WITH OZ
Transformational coaching for leaders seeker greater clarity, confidence and resilience.
What is it?
Private 1:1 Transformational Leadership and Strategic Coaching.
‘My approach takes a inside out approach, we work on dispelling the expired beliefs and stories that are holding you back in your leadership so that you transform your mindsets, unlock your greatest creative potential and confidence for results and resilience.
This is a transformational journey where we aim to create lasting growth as you set and embark on new ambitions and goals.
We do this by getting super clear and focused on your strengths, unique sauce, resources and potential, while overcoming challenges and adversities by going beyond limiting beliefs to see the opportunities presented.
Many of you are standing for change and without growing into your full leadership potential this is not possible. The inner growth on this journey enables you to stand with confidence to create the legacy, freedom, fulfilment and most importantly joy you seek.
Oz is a trained qualified transformational coach, Louise Hay Heal your Life Practioner and Gestalt facilitator. She has 30 years of experience in leadership positions within organisations like CNN, MTV, Grey Communications and The Future Laboratory.
Who is it for?
Female leaders and founders looking to step up into greater influence, leadership and accountability to lead with clear direction and action towards their dreams. This can be in their careers or entrepreneurship journey.
How much does it cost?
£8,000 for 6 months / payment plan available
CLOSE THE GENDER GAP AND SECURE FUNDING
When only 2% of fundraising is awarded to women-owned businesses, something is wrong. We are helping to change the landscape by arming female founders with more global brand and innovation intelligence, resilience and agility.
MEET THE FOUNDER OF THE RESILIENT
After years of seeing founders left behind by large scale consultancies, we wanted to provide disruptive, conscious entrepreneurs with the services they need and relate to.
GET TO KNOW OZLEM
Brand Advisory and Coaching for next generation founders
Oz has 25 years of experience serving the world’s leading brands and creative leaders with strategic advisory on brand, growth innovation, trends, foresight and the investment landscape turning complex ideas into powerful future first brands that resonate with audiences and attract investors.
She is a transformational coach, cultural futurist, brand and business strategist, bringing imagination and human potential to life that powers the creativity for brand growth and competitive advantage.
Alongside her role as founder of The Resilient she is the Co-Founder of Trust Your Creative, a training and development company that forwards creativity for individuals and companies to thrive beyond impostre syndrome.
Oz is also Entrepreneur in Residence at Warwick Innovation District, where she helps drive the female founder initiative.
She is a sought after keynote speaker on the topics of brand futures, entrepreneurship, innovation and female leadership. This year you can find her on the stage at Cannes festival 2025 and Creative UK 2025.
Her previous role was Head of Strategic Services at The Future Laboratory where she led foresight and consumer insight research for innovation and brand experience for leading global brands like L’Oreal, Google, Facebook, Diageo, Lacoste, Westfield, Speedo.
Her first business was an award winning brand design consultancy building global brands across emerging markets based in Istanbul and Amsterdam, which grew to 7 digits.
She also acts as the founding advisory Member of Female Founders Rise, a community supporting the growth of 8.000 female founders.
OUR PARTNERS PROVIDE US WITH FORESIGHT, INSIGHT, EXPERTISE AND COMMUNITY
THE FUTURE LABORATORY - FEMALE FOUNDERS RISE - NEOL - FOURBYNORTH
LATEST FROM THE RESILIENT
Looking to beat imposter syndrome in your culture, contact for us for our latest student, managerial and leadership keynotes and workshops that flip the lid open on imposter syndrome
FEATURED ON THE ATOLYE PODCAST
Oz talks to the founder of Atolye off the back of Resilient’s recent work on the brand proposition ‘Community Powered Transformation’. An in-depth conversation on how community will be powering sustainable and regenerative futures for business and society.
'CREATIVITY IN CRISIS - THE HIDDEN IMPACT OF IMPOSTER SYNDROME ON CREATIVITY' - DOWNLOAD FREE WHITE PAPER
Download our recent white paper on the impact pf Imposter Syndrome on current Creativity and Tomorrow’s Leadership
IMPOSTER SYNDROME WORKSHOPS AND KEYNOTE LAUNCH
Looking to beat imposter syndrome in your culture, contact for us for our latest student, managerial and leadership keynotes and workshops that flip the lid open on imposter syndrome
OZLEM SPEAKS TO MOTHERSMEETINGS AT SOHO HOUSE
Oz speaks to Mothersmeeting meet up at Soho house on to drive investment and financial independence as a female founder
FEMALE FOUNDERS GROWTH SUMMIT
‘Best workshop I have ever attended’. Oz launches ‘Scale beyond Imposter Syndrome’ workshop at Female Founders Growth Summit in Scotland
LIFE AFTER DESIGN THINKING
The Resilient’s recent strategic work on the future of community-powered transformation was captured in a recent article.
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