Consultancy

AS FEATURED IN

Hi, If we haven’t met yet, I’m Ozlem.

I help Female Founders and Venture Capital Companies investing in Female Founded Businesses accelerate revenue growth by increasing brand value and resilient leadership.

What I enjoy most is to see leaders and teams empowered with insights, foresight and agile, smart strategies that deliver not only business success but positive ethical, social and human impact.

From brand concept and creation through to brand activation and marketing, I connect the dots to bring positive disruption.

The Problems I solve:


‘How can we ensure we can be adaptive and responsive to tomorrow’s world’
‘We need more clarity on our future audiences?’
‘We need more innovation and creativity’
‘We need to break the status quo – we’ve tried it but it didn’t work’
‘We have a growing portfolio of brands but we don’t know how it all connects’
‘We need more brand value to raise business value’
‘We need to better express our brand purpose internally and externally’
‘We need resilient, engaged and motivated teams’

Does this sound familiar?

The exciting news is that we can solve these by focusing on unlocking the power of your brand and enhancing your leadership skills so that you and your team can accelerate business performance and results.

Shift from reactive too responsive, resilient thinking.

We are a match if you agree with:

Human led thinking

A close anticipatory eye on the changing landscape of human values and behaviours in order to better serve them

Purpose before product

Always thinking of a higher good as much as increased profits when defining business ambitions

DIVERSIFICATION FOR BUSINESS RESILIENCE

Diversification and better utilisation of output and waste to create connected ecosystems that while serving people protect the planet

Transparent and ethical product and service design

Respect of planetary resources and independent thinking to deliver authentic impact

Regenerative innovation

Products and services that fill a need, rather than create a want and brands that utilize materials in a regenerative way so that they can support the systems from which they are sourced

Community care

Localised approaches and public, private industry collaboration to create sustained social value for people, community and businesses

A close anticipatory eye on the changing landscape of human values and behaviours in order to better serve them

Always thinking of a higher good as much as increased profits when defining business ambitions

Diversification and better utilisation of output and waste to create connected ecosystems that while serving people protect the planet

Respect of planetary resources and independent thinking to deliver authentic impact

Products and services that fill a need, rather than create a want and brands that utilize materials in a regenerative way so that they can support the systems from which they are sourced

Localised approaches and public, private industry collaboration to create sustained social value for people, community and businesses

So many female founders are committed to building conscious businesses that serve for a healthier, happier or wealthier world.

However this can take time and take away from the bottom line in the short term.

My mission is too close this gap.

To accelerate brand equity and resilient leadership skills so they can get to their desired levels of income and impact faster, without compromising on their values.

I believe increased commitment to support female founded businesses will serve for a more diverse, resilient commercial world.

I help entrepreneurs think beyond systems, processes to develop action, beliefs that bring positive disruption to the lives of those they serve.

Prior to this I dedicated my career to observing human behaviour and steering leadership of FTSE 100 companies

From my early days at MTV conducting youth research and launching CNN’s second ever global local brand, to founding my own 6 Digit pioneering brand consultancy in an emerging market through to most recently as Head of Strategic Foresight Consultancy services at The Future Laboratory, serving C-suit leadership teams I have always championed, positive transformation and growth for the cultures, communities and organisations.

SERVICES

Whether it’s product concept and creation, brand strategy or marketing activation, I connect the dots to bring acceleration where you need it most.

Clients Accelerated:

What people say?

Ozlem skillfully created the brand strategy for our entire portfolio of 17 brands. She was able to take our brand vision and create robust brand strategies bringing immense value and clarity to our brand portfolio. The relationship, role and contribution of each brand in the business is now crystal clear and all our partners are able to implement our brands effectively in and out of store across all touch-points. Her work has created invaluable time and quality efficiencies, benefiting our bottom-line.
DIDEM KARLIDAY
MACROCENTER GOURMET STORES (PART OF MIGROS RETAIL SUPERMARKET GROUP), CRM, BRAND COMMUNICATIONS EXECUTIVE
Ozlem employs a highly analytical, systematic and thorough approach from research to implementation. The brand strategy work Ozlem and her team completed for our three brands has translated into an invaluable competitive edge both at home and abroad.”
DEMET MUTLU
TRENDYOL, FOUNDER
Resilience needs to be cultivated, deployed, and engaged with now more than ever. But above all, it needs to be embedded within oneself. Ozlem is one of the few people I know who can do this - she does it with people, with brands, with leadership teams, and she has done it with The Future Laboratory too - internally, and with our clients - and all to impressive and unrivalled effect.
MARTIN RAYMOND
tHE FUTURE LABORATORY, CO-FOUNDER
Ozlem’s immense expertise and powerful processes give you thoughts and ideas that elevate your business. She has the ability to simplify and make easy a process that isn’t always so with excellent facilitation, encouragement and positivity. Her deep brand knowledge and experience, coupled with transformational resilience mindset work shines through all she does to bring the very best out of you and your business. She is a true visionary that enables you to unlock what truly makes you unique and implement it successfully across your brand touchpoints to increase your brand value. I would recommend her to anyone looking for more brand impact and income in business. Plus, she is fun, generous and a delight to work with!
Simon Goodison
Director, Smarter Not Harder
Ozlem was able to lead an impactful international relaunch of our entire brand. Her positioning and brand messaging work was visionary, creative and showed out of the box thinking while paying close attention to changing consumer needs. She has deep understanding of consumer psychology, the problems they face, how they make choices with her finger firmly on the zeitgeist. She and her team were able to transform our brand identity with a new brand design, pack redesign, development and implementation across 120 different product variants in multiple languages while leading the creation and production of a global advertising TV and Print campaign. Her brand strategy and redesign has led to a significant uplift in distribution and sales. Her dedication to see you win, positively impact and grow the team’s perspective on branding and the skill with which she does her work is truly a joy to experience.
Haluk Onen
Founder, Melis Pickles
Ozlem was meticulous in how she lead our brand transformation work, and the respect she has for what she does shines through in her work. We believe she is an exemplary consultant who has a heightened sense and desire to elevate the brand she touches. We hold her as a benchmark for strategic consultancy
Burcu Cihan Işık
Marketing Group Manager at OPET
Working with such a visionary, professional and delightful strategist was extremely valuable. In today’s globalised world, Ozlem understands the changing dynamics of consumers channels and is a valuable player when working on adapting to this change. (Served while at Coca-Cola)
ALPER GÜLEÇOĞLU
PEPSICO, Business Development Manager and Head of Key Accounts
“Ozlem’s highly professional approach to our brief, which she constructively challenged, demonstrated a clear understanding of the message and image we wanted to portray, allowing us to rebrand our iconic identity with great success.”
CHRIS GAUNT
BRITISH CHAMBER OF COMMERCE TURKEY, CHAIRMAN

Some topline highlights

AWARDS