Advisory
AS FEATURED IN
Hi, if we haven’t met yet, I’m Ozlem, you can call me Oz!
I help CEOs, leaders, founders and impact funds building purpose led businesses accelerate revenue growth through resilient brand and leadership mindset strategies.
What I enjoy most is to see leaders and founders confident and able to improve results for their business with future-fit strategies that deliver business success and positive, ethical impact all the while supporting them to show up authentically and consciously in their leadership.
I deliver crucial audience and cultural understanding, robust strategy and powerful product and marketing concepts that enable businesses to unlock maximum growth while serving the quadruple bottom line.
AS FEATURED IN
Hi, if we haven’t met yet, I’m Ozlem, you can call me Oz!
I help Female Founders and Venture Capital Companies investing in Female Founded Businesses accelerate revenue growth by increasing brand value and their resilient leadership.
What I enjoy most is to see leaders and founders confident and able to improve results for their business with future-fit strategies that deliver business success and positive, ethical impact all the while empowering them to show up authentically and consciously in their leadership.
I deliver crucial audience and cultural understanding, robust strategy and power product and marketing concepts that enable businesses to unlock maximum growth while serving the quadruple bottom line.
The problems we solve:
“How can we ensure we can be adaptive and responsive to tomorrow’s world?”
“We need more clarity on our future audiences.”
“We need to better deliver on our purpose internally and externally.”
“We want to transform and grow cultures and communities we serve”
“We need more innovation and creativity.”
“We need to break the status quo — we’ve tried it but it didn’t work.”
“We have a growing portfolio of brands but we don’t know how it all connects.”
“We need more brand value to raise business value.”
“We need resilient, engaged and motivated teams.”
“We need to strengthen our systems and processes to facilitate innovation and progress”
Does this sound familiar?
The exciting news is that we can solve these by anticipating the future, understanding culture and building brand strategies, products and experiences that serve needs. We shift you from being responsive to being resilient.
We could be a great match if you agree with:
01
Human-led thinking
A close anticipatory eye on the changing landscape of human values and behaviours in order to better serve them
02
Transparent and ethical product and service design
Respect of planetary resources and independent thinking to deliver authentic impact
03
Purpose before product
Always thinking of a higher good as much as increased profits when defining business ambitions
04
Regenerative innovation
Products and services that fill a need, rather than create a want and brands that utilize materials in a regenerative way so that they can support the systems from which they are sourced
05
Diversification for business resillience
Diversification and better utilisation of output and waste to create connected ecosystems that while serving people protect the planet
06
Community care
Localised approaches and public, private industry collaboration to create sustained social value for people, community and businesses
If the above resonates, and you can apply one or more then we are a match!
Whats binds me is the belief that everyone would have the means should have the means to be able to rise from the ordinary to become extraordinary leaders.
So many female founders and leaders are committed to building conscious businesses that serve for a healthier, happier or wealthier world.
However this can take time, involve complexity and risks, compromising the bottom line in the short term.
My mission is to accelerate revenue by creating purpose aligned businesses.
I believe increased commitment to support conscious leaders and female founders will serve for a more diverse, resilient commercial world.
This is what I am so passionate about helping them step into the resilient leadership and implement strategies that can drive growth and impact without compromising on values or ethics.
Prior to this I dedicated my career to observing human behaviour and steering leadership of FTSE 100 companies.
From my early days at MTV conducting youth research and launching CNN’s second ever global local brand, to founding my own 6 digit brand consultancy in an emerging market through to most recently as Head of Strategic Foresight Consultancy services at The Future Laboratory, I’m serving C-suit leadership teams, I have always championed, positive transformation and growth for the cultures, communities and organisations.
Clients Accelerated
The work we do:|
I bring brand to life, thinking beyond theory and solutions to inclusive 360 experiences to achieve breakthrough results
I future gaze to anticipate changing landscape of human needs and design products and experiences that shape a better tomorrow for all
Without design there is no progress. I work with designers of all kinds whether industrial, graphic, motion to materialize bold creative ideas
I create meaningful communications that elevate and enhance the lives of those we touch
The work I do
I bring brand to life, thinking beyond theory and solutions to inclusive 360 experiences to achieve breakthrough results
I future gaze to anticipate changing landscape of human needs and design products and experiences that shape a better tomorrow for all
Without design there is no progress. I work with designers of all kinds whether industrial, graphic, motion to materialize bold creative ideas
I create meaningful communications that elevate and enhance the lives of those we touch
Here’s what others say:
Resilience needs to be cultivated, deployed, and engaged with now more than ever. But above all, it needs to be embedded within oneself. Ozlem is one of the few people I know who can do this – she does it with people, with brands, with leadership teams, and she has done it with The Future Laboratory too – internally, and with our clients – and all to impressive and unrivalled effect.
CO-FOUNDER
Ozlem employs a highly analytical, systematic and thorough approach from research to implementation. The brand strategy work Ozlem and her team completed for our three brands has translated into an invaluable competitive edge both at home and abroad.
Ozlem is a true visionary. She enables you to unlock what truly makes you unique and implement it across your touchpoint to increase your brand value. She is able to simplify and make easy a process that isn’t always so with excellent facilitation, encouragement and positivity. She brings the very best out of you and your business.
Ozlem was meticulous in how she lead our brand transformation work, and the respect she has for what she does shines through in her work.
Ozlem skillfully created the brand strategy for our entire portfolio of 17 brands. She was able to take our brand vision and create robust brand strategies bringing immense value and clarity to our brand portfolio. The relationship, role and contribution of each brand in the business is now crystal clear and all our partners are able to implement our brands effectively in and out of store across all touch-points. Her work has created invaluable time and quality efficiencies, benefiting our bottom-line.
CRM, BRAND COMMUNICATIONS EXECUTIVE
Ozlem was able to lead an impactful international relaunch of our entire brand. Her positioning and brand messaging work was visionary, creative showed out of the box thinking while paying close attention to changing consumer needs. She has deep understanding of consumer psychology, the problems they face, how they make choices with her finger firmly on the zeitgeist. Her brand strategy and redesign has led to a significant uplift in distribution and sales. Her dedication to see you win, positively impact and grow the team’s perspective on branding and the skill with which she does her work is truly a joy to experience.
Working with such a visionary, professional and delightful strategist was extremely valuable. In today’s globalised world, Ozlem understands the changing dynamics of consumers channels and is a valuable player when working on adapting to this change. (Served while at Coca-Cola)
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Some topline highlights
Humble as I am known to be, I must admit I have had many proud moments, here are some of my favorites…
- Founder of one of Turkey’s leading brand design consultancies BrandSeers growing to 7 digits with 40% year on year growth.
- Launched MTV Europe German feed responsible for largest Consumer Research Lead on MTV Europe Germany Launch and Roll-Out at 23 years old.
- Headhunted by CNN to set up second ever local news channel. Smashed sales targets for 24 months consecutively.
- Emirates ‘Keep Discovering’ marketing communications campaign positioning leading to routes selling out and winning them ‘The Best Airline of the Year’.
- Transformed a 118 year local heritage cologne product to become multinational retail brand Atelier Rebul
- Transformed 4.8 million square meters of land into an award winning Six Senses Kaplankaya home to Harvest Festival
- Developed the brand Strategy for Trendyol during early stages of scale to deliver global competitive edge. The business is now valued at $16.5 billion.
- Led branding for private member clubs in the Ritz Carlton Almaty - introducing the 6th star in their 5 star service, a first in the world!
Some topline highlights
Humble as I am known to be, I must admit I have had many proud moments, here are some of my favorites…
- Founder of one of Turkey’s leading brand design consultancies BrandSeers growing to 7 digits with 40% year on year growth.
- Launched MTV Europe German feed responsible for largest Consumer Research Lead on MTV Europe Germany Launch and Roll-Out at 23 years old.
- Headhunted by CNN to set up second ever local news channel. Smashed sales targets for 24 months consecutively.
- Emirates ‘Keep Discovering’ marketing communications campaign positioning leading to routes selling out and winning them ‘The Best Airline of the Year’.
- Transformed a 118 year local heritage cologne product to become multinational retail brand
- Transformed 4.8 million square meters of land into an award winning, all year round community Kaplankaya together with legend Norman Foster and architects Baumschlager Eberle, Can Cinici, Han Tumertekin to name but a few.
- Developed the brand Strategy for Trendyol during early stages of scale to deliver global competitive edge. The business is now valued at $16.5 billion.
- Strategy, concept and launch of private member clubs in the Ritz Carlton Almaty - introducing the 6th star in their 5 star service, a first in the world!
- Rebrand for Six Senses Turkey in 5 weeks from strategy to implementation - yes you read right - 5 weeks!
AWARDS
