Meet our Founder

Ozlem Tuskan, is a go-to BRANDING and INNOVATION strategist, MINDSET COACH for PROFIT ACCELERATION.

For OVER 20 years she has served C-Suite leaders of OVER 50+ FTSE 100 and Fortune 500 COMPANIES in creating powerful brands with magnetic reputation. As former HEAD OF STRATEGY for THE FUTURE LABORATORY, arguably the leading trend foresight consultancy in the world, she led the strategic foresight, brand and innovation strategy team serving brands such as L’Oreal, Google, Facebook and Adidas, Diageo, Genpact, Lacoste, Pentland, Knight Dragon, Turner and Woolworths S.A.

She is the founder of her own AWARD WINNING BRAND DESIGN CONSULTANCY which operated in Istanbul and Amsterdam serving local brand with global expansion such as CNN, Ritz Carlton and Six Senses.

Across her 3 decades in advertising, marketing, brand and innovation strategy she has advised brands, and advertising agencies with global brand, marketing and innovation strategy such as Emirates ‘Keep Discovering’ campaign, Flybe Airlines, and most recent serving NatWest launch Thrive with Marcus Rashford and National Youth Agency – a young persons money confidence programme to champion their potential.

She is now the founder of The Resilient which focuses on supporting conscious female founders accelerate profit by turning ideas into thriving businesses with or without investment. She supports them through strategy, mindset, courses and advisory.

DOWNLOAD THE RESILIENT FUTURE OF FUNDING REPORT FOR A BRAND BLUEPRINT TO ACCELERATE INVESTMENT

meet our founder

Is a go-to BRANDING strategist for PROFIT ACCELERATION. For OVER 20 years she has served C-Suite leaders of multiple FTSE 100 and Fortune 500 COMPANIES with RESILIENT STRATEGIES and is the founder of her own AWARD WINNING BRAND DESIGN CONSULTANCY. She is now focusing on supporting conscious female founder accelerate in business and their leadership with courses, private courses and consultancy.

Her worldwide branding and communications strategy and design work has served corporate global players such as NATWEST, DIAGEO, PROCTER AND GAMBLE, FACEBOOK, UNIBAIL RODAMCO WESTFIELD, L’OREAL, GOOGLE UK, COCA-COLA, CNN, WOOLWORTHS S.A., GENPACT, PENTLAND, KNIGHT DRAGON, UNILEVER, ATELIER REBUL, TRENDYOL, EFES and MACROCENTER, to name but a few.

Her diagnostic and creative flair, sharp intuition and robust problem solving ability enables her to sit side-by-side with her clients to define, design and deliver high impact strategies that transforms business, culture and community.

She’s known to think big, to envision the unimagined of tomorrow, and apply grit and compassion into solving the problems of today.

She coaches her clients on how to remove conflicts that hold them back, enabling them to adopt winning mindsets that enable them to step into their resilience and achieve the best for their leadership and optimal business results.

She is certified in transformational leadership, holds a BA Hons in Business and Economics from London University, speaks 3 languages and has lived in Berlin, Amsterdam, Istanbul, currently living across London and the Aegean. She is also Louise Heal your life workshop trainer.

‘If we were making a million pounds loss I would hire her to get the business back in profit’
Senior CNN Executive

Ozlem has navigated significant adversities in her personal life, such as living and moving across 4 countries, growing up in a working class immigrant family, landing in Turkey in her 20s to start several new businesses, being a single mum entrepreneur, family illnesses, recovering from post traumatic stress disorder, depression, divorce, IVF and miscarriage. She has learnt to beat the odds. Here she combines her extensive professional corporate experience with life long personal learning into human psychology with her own tools of resilience to help you step into your agency to make your future happen.

AS FEATURED IN

Client Testimonials

Resilience needs to be cultivated, deployed, and engaged with now more than ever. But above all, it needs to be embedded within oneself. Ozlem is one of the few people I know who can do this – she does it with people, with brands, with leadership teams, and she has done it with The Future Laboratory too – internally, and with our clients – and all to impressive and unrivalled effect.

Ozlem employs a highly analytical, systematic and thorough approach from research to implementation. The brand strategy work Ozlem and her team completed for our three brands has translated into an invaluable competitive edge both at home and abroad.

Ozlem is a true visionary. She enables you to unlock what truly makes you unique and implement it across your touchpoint to increase your brand value. She is able to simplify and make easy a process that isn’t always so with excellent facilitation, encouragement and positivity. She brings the very best out of you and your business.

Ozlem was meticulous in how she lead our brand transformation work, and the respect she has for what she does shines through in her work.

I strongly believe Ozlem is one of the strongest thinking brand professionals out there, she took our heritage cologne product and created the positioning, concept and brand DNA for our retail brand Atelier Rebul which has become a global brand with stores worldwide. Her brand vision and foresight helped transform and catapult the business.

The whole experience working with Ozlem has been incredible. She was a phenomenal steward helping us navigate and evolve our brand identity to the next level. At the beginning of this experience I felt like our purpose was unclear but I now really feel like it's crystal clear and we are now owning our DNA, it's truly helped us accelerate

As a founder of a startup in the early stages, there is a lot of uncertainty, big questions to answer, and decisions to make for the brand strategy which impact both the business both short and long term. Ozlem understands the nuances of this and works alongside you to navigate the journey with a kind, supportive and encouraging approach, I really appreciated her foresight and wisdom on future trends and innovation. Ozlem really helped me lay the foundations of a strong brand and business plan.

Client Testimonials

Ozlem was meticulous in how she lead our brand transformation work, and the respect she has for what she does shines through in her work.

Whether you’re a CEO, business or brand, expert or entrepreneur we share a common mission: to become our best selves while changing the landscape of our industries for the better. In turn, we create more impact on people, communities and planet, changing the world, bit by bit just by the way our energy transforms and our bold strategies take fold. That’s when we become who we are meant to be. That’s when our leadership become deeply fulfilling and we start to live in harmony with others and most importantly our selves.

‘Whether you’re a CEO, business or brand, expert or entrepreneur we share a common mission: to become our best selves while changing the landscape of our industries for the better. In turn, we create more impact on people, communities and planet, changing the world, bit by bit just by the way our energy transforms and our bold strategies take fold. That’s when we become who we are meant to be. That’s when our leadership becomes deeply fulfilling and we start to live in harmony with others and most importantly our selves.’